Few things to know

Keywords

No matter how great your product and services are, it's all about how you present it. Keywords play a major role in bringing your site to the top.

Content

Content of your website should match with the keywords and it should be direct and simple. Right content attracts right customers

Coding standards

Crawler friendly pages which follows the coding standards and with no errors will get more ranking.

Competitor Analysis

It will help you to understand which strategy is winning the market, which keywords are important, where to focus etc.